In collaboration with their partner Attar United, Chopard has opened a new boutique located at Al Basateen Mall in Jeddah, Saudi Arabia. The boutique reflects the concept designed by the famous French architect Thierry W. Despont. The boutique of 172 sqm, offers Chopard clients different stunning universe to create the feeling of visiting a beautiful private home with well-defined areas accommodating high jewellery creations, watches, jewellery and accessories. Light-toned wood (white oak), opulent leathers, silk and precious velvet: the architect chose to maintain the plush, comfortable charm of the boutiques, while modernising the design to enable customers to stroll around the store in a relaxing manner.