Breitling Middle East took part in a community beach clean-up with longstanding partner Surf House Dubai for the third time this year. The beach clean- up was organized in line with World Cleanup Day, a global program that brings people together to cleanup and combat waste problems. World Cleanup Day is celebrated annually on the third Saturday in September. In line with Breitling’s sustainability mission, the beach-cleanup was held to protect the last natural surfing beach in Dubai and is an ongoing part of the successful Save the Butts campaign led by environmental organization Goumbook. This year with Breitling’s support, the campaign has resulted in the participation of over 200 volunteers and the collection of 53,865 cigarette butts, amounting to 19.34kg of waste that has since then been recycled.