Breitling has recently announced the opening of its brand-new pop-up store on Paris’ Champs-Élysées. The pop-up store heralds a key milestone in the brand’s history. Indeed, it will be the largest watch boutique on the Champs-Élysées and one of the biggest in the world, equal in size to the Breitling boutique on New York’s Madison Avenue. This opening reinforces Breitling’s presence in the heart of the French capital, coming right on time to celebrate the brand’s 140 Years of Firsts. These 400 m2 of lifestyle space, located at number 76 on the Champs-Élysées, promises visitors a total immersion in the brand’s emblematic universe. Watch collectors and enthusiasts alike will be able to check out an impressive selection of Breitling watches come July, bringing together cutting-edge technology and unrivaled design to represent the brand’s different universes.