Maison Boucheron inaugurated its new Flagship in The Dubai Mall as a tribute to its regional clients and in view of enhancing its presence in the Middle East. For Maison Boucheron, boutiques are much more than just places to buy jewelry pieces, they are designed to convey the values and codes of the Maison and ensure that clients feel at home. This new boutique presents a unique Parisian style design which recalls the historical Boucheron Hôtel Particulier on Place Vendôme in Paris. Its interior integrates the Maison’s iconic signature design concept: displaying the most incredible jewelry creations in a contemporary, warm, and inviting environment. Now occupying a larger area of 184 square meters on the ground floor of the Fashion Avenue Extension, the space reflects the Maison’s new international retail identity and underlines its commitment to strengthening its presence.