Laurent Ferrier announces new CEO

Laurent Ferrier has announced the appointment of Florent Perrichon as its new Chief Executive Officer. With over 25 years of experience in luxury brand management and global distribution, including senior roles at Tag Heuer, De Beers and Cerruti, Florent Perrichon is well-equipped to lead the company into its next chapter. Having served as board member at LAURENT FERRIER since 2013, Florent Perrichon has an in-depth understanding of the brand.