Messika put on a dazzling display in the heart of Downtown Dubai with a one-of-a-kind celebration that lit up the Burj Khalifa. Honouring Messika’s 10-year anniversary in the United Arab Emirates, and the opening of the Maison’s new flagship boutique within The Dubai Mall, Valérie Messika illuminated the entirety of the world’s tallest building with an alluring and magnetic video featuring Kendall Jenner, the face of Messika’s 2022 campaign. Valérie Messika pushed the activation button for the exclusive illumination in the presence of Ahmed Seddiqi & Sons, the brand’s long-term local partner, to usher in an exciting new decade for the brand in the UAE.