IWC Schaffhausen and Bradley Cooper announced a unique charity project, During the Academy Awards ceremony on February 24 at the Dolby Theatre in Hollywood, the actor and IWC brand ambassador wore a Big Pilot’s Watch Single Piece with a one-of-a-kind engraving. This watch will then be auctioned by Sotheby’s and IWC will donate its full proceeds to the Antoine de Saint-Exupéry Youth Foundation. With the funds, the foundation will support the association Arrimage, a charitable organization.