Chaumet Ramadan Campaign 2025: A Personal Journey through Nature, featuring Friend of the Maison Yara Alnamlah

Featuring Saudi entrepreneur and Friend of the Maison Yara Alnamlah, the campaign blends the elegance of Chaumet’s iconic Bee de Chaumet collection with nature's timeless symbolism. Woven through the verses of an Emirati poet, the campaign gently carries viewers on a mystical journey, evoking deep emotions and inspiring a space for reflection, peace, and spiritual connection. As Yara’s path unfolds, Chaumet’s emblematic golden honeycomb cells accompany her steps, symbolizing nature’s intricate work and reflecting her personal transformation during Ramadan. Throughout a journey bathed in light, Yara is adorned in Chaumet’s signature Bee de Chaumet designs, alongside the Middle East exclusive limited-edition Hortensia watch.