In a dazzling event at The DIFC in Dubai, Bulgari marked the “Serpenti Factory” grand opening and the captivating “75 Years of Infinite Tales” exhibition. On this special occasion, the iconic Serpenti emblem took center stage, casting a mesmerizing display of projection mapping on the Gate Building painting the Dubai skyline with its radiant allure. It was a momentous occasion that merged the worlds of luxury and artistry. The Serpenti Factory in Dubai is dedicated to crafting an immersive experience that acts as a cultural bridge, uniting the essence of Middle Eastern and Italian heritage. This initiative not only elevates Dubai as an emerging artists' haven but also serves as a splendid showcase for the talents of local artists. The Bulgari Serpenti 75 Years of Infinite Tales exhibition is open to the public from September 15th to 24th.