Azza Fahmy Jewellery has announced the opening of its shop in shop, in THAT concept store – Mall of the Emirates in Dubai, a continuation of the new lifestyle and experiential vision that the brand has recently developed into. THAT is a beautifully curated space that takes millennial and young-at-heart culture seekers on a complete lifestyle journey. It offers a collection of international and regional brands from established and emerging designers, and targets an audience looking for a different retail experience. Expanding on design, brand and life style experiences, Azza Fahmy Jewellery offers a 360 approach with a range of life style products that one can enjoy in the store’s colorful interior setup that incorporates key elements of Azza Fahmy’s DNA in a fresh modern way.