Mission accomplished for a successful Watches and Wonders 2021

An ambitious initiative that delivered on its promises. After ten intense days that put watchmaking worldwide in the spotlight, Watches and Wonders 2021 brings down the curtain on a truly successful edition. New releases, major announcements, exceptional creations, panels, discussions and a hugely popular Morning Show kept interest at a high throughout what was the most important watch Salon ever held online and offline. The enthusiasm surrounding the leading names gathered in Geneva then in Shanghai can be measured by how widely the event was relayed around the globe, generating hundreds of millions of views on social media, to single out Watches and Wonders as a key gathering in a particularly delicate sanitary context. This success shows how strongly an event such as this can resonate around the world. It also confirms the vitality and agility of an industry able to provide effective responses to the demands of its times in innovative and creative ways.