For the 2023 edition of the Salon, the general public was invited to join leading retailers, journalists and end clients, marking a successful turning point, as together they discovered the latest novelties from the 14 exhibiting Maisons. Watches and Wonders Shanghai ended its third edition on a high note, with 12’000 unique visitors over the five days, including nearly 5’000 end clients and public visitors during the weekend. Social media shares helped expand the reach of the Salon to an even larger audience of 75 million people. An air of excitement was palpable around the Salon’s halls, with international launches and the presence of Chinese celebrities such as actors Dilraba Dilmurat and Zhang Ruoyun, and former star swimmer Ning Zetao.