TAG Heuer, stands for innovation and disruption from its product design to its communication in each of its pillars: sport, lifestyle and heritage. Don’t Crack Under Pressure, the company’s mantra fits its collaboration with the Global Start-up Bootcamp perfectly, supporting risk-taking projects with a mind-set of openness and respect for consumers. The final round of the Global Start-up Bootcamp sponsored by TAG Heuer took place on May 6 and 7 at the INSEAD campus in Abu Dhabi, with the final pitches from the technological entrepreneurs of the future on May 8.