The universe of MB&F is growing. In the autumn of 2022, while opening the world’s first MB&F LAB in Singapore and preparing for a second LAB in Paris, the MB&F team was also busying itself with a matter slightly closer to home - the new M.A.D.House in Geneva. For years, the MB&F offices had been split over two locations. There was the M.A.D.Gallery on Rue Verdaine in the heart of Geneva’s old town. Then, there was the main workshop address on Boulevard Helvétique,a few minutes away from the M.A.D.Gallery on foot. But both the M.A.D.Gallery and the Boulevard Helvétique offices were getting fuller and fuller. MB&F moved into the M.A.D.House in late 2022, filling the century-old house with activity, creativity and just the right dose of insanity. Six months later in 2023, the brand officially opens its doors to welcome visitors, friends of MB&F and other mad pilgrims.