Every year, the Palme d'or, the Holy Grail of the Seventh Art, is awarded to the best film in the competition at the Cannes International Film Festival. The latest feature film to win it, Parasite by Bong Joon Ho, quite simply rewrote the history of cinema, confirming the absolute prestige and power of this trophy. As a longstanding partner to the Festival, Chopard is proud to accompany this annual launch into orbit of an exceptional talent. Since 1998, the Maison has been the Artisan of the Palme d'or and indeed of all the trophies awarded at the Festival's closing ceremony. Through this thrilling palm, which has symbolised hearts beating in unison for more than 20’ years, a veritable hand-sculpted jewel composed of 19 yellow gold leaves resting on a unique cushion of rock crystal, the Maison Chopard, jeweller of the red carpet and official partner of the Cannes Film Festival since 1998, continues to share its passion for the cinema and its emotions with the entire world.