Each year, Emirati Women’s Day offers a meaningful moment to reflect on the strength, creativity and spirit of the past, present, and future. For Bvlgari, this is more than a celebration, it is a commitment to honoring cultural pride, empowering future generations, and connecting deeply with the local community. Conceptualized by the poet and long-time friend of the Maison, Dr. Afra Atiq, the campaign centers on a dialogue exploring the lessons carried forward, the values upheld, and the ambitions envisioned for tomorrow. At the heart of the campaign is a powerful roundtable symbolizing a space shaped by memory and lit by emotion. The conversation unfolds between four remarkable Emirati women whose voices resonate across generations: Dr. Afra Atiq, Amina Taher, Sara Al Khayyal, and Rowdha Alsayegh.