Montblanc has celebrated the re-opening of its boutique at Mall of the Emirates, revealing the Maison’s Neo retail concept at an exclusive event for VIP customers, media and friends of the Maison. Managed by Montblanc’s longstanding partner Rivoli Group, the boutique has been redesigned to offer an immersive retail experience with dedicated areas for watches, writing instruments, leather goods, male accessories and Montblanc’s growing range of technical devices. Montblanc’s Neo retail concept, designed by French designer and interiors architect Noé Duchaufour-Lawrance, is currently being rolled out globally and articulates the Maison’s long-standing passion for craftsmanship in a pure and uncluttered contemporary environment that combines black, white and wood.