TAG Heuer continues to expand its presence across the Middle East with the opening of its Dubai’s second stand-alone boutique at Mall of the Emirates. With a legacy rooted in technical innovation, timekeeping, high performance, a passion for action and motor racing in particular, the boutique offers a glimpse into the DNA of TAG Heuer and takes clients on an immersive brand journey, while they discover the different watch collections. The new ninety square meters space located on the first floor, has been designed keeping the TAG Heuer ethos and customer as focal points for the layout, structure and style. Accented by visuals and memorabilia that pays homage to TAG Heuer’s impressive 160-year heritage of precision engineering, the boutique offers eight dedicated counters and four niche sections that allow clients to easily browse the timepieces, per collection.