As part of its strategy to use the popular game of football as a platform to promote the brand, Ebel recently signed a five-year partnership with Football Club Bayern Munich. As Official Timing Partner for FC Bayern Munich, Ebel will take responsibility for all time-keeping aspects during home games. Ebel CEO Thomas Van Der Kallen and Karl-Heinz Rummenigge, President FC Bayern Munich attended the signing ceremony. Ebel’s vision in football is to associate with only the most prestigious clubs belonging to the recognized elite of European football.
Ebel has already announced its partnership with Arsenal FC, another of Europe’s leading football clubs.