Watches and Wonders Geneva 2022 marks the beginning of a new era

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12-Apr-2022

By bringing the main players in the watchmaking industry together in one place, Watches and Wonders Geneva enables the industry to speak with one voice. For its first physical event under its new name, Watches and Wonders Geneva is set within a favorable context for the Swiss watchmaking industry. The 2022 salon produced strong results for the exhibiting Maisons, and occasionally exceeded all expectations, with some brands selling out of their new pieces before the event concluded. With nearly 22,000 unique visitors, including nearly 1,000 journalists who traveled to Geneva for the event, generating more than 30,000 overnight stays, this year's salon has ended on an extremely positive note. Thanks to the 38 exhibiting Maisons, including 19 newcomers, the salon was buzzing during a week of extraordinary dynamism.

 

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