During the Geneva Motor Show, Jean-Christophe Babin, TAG Heuer’s President & CEO, and Ron Dennis, Executive Chairman of the McLaren Group, announced a new exclusive partnership agreement. TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes Formula 1 team and the partnership will be extended to include McLaren Automotive, the manufacturer of world leading high performance sports cars including the 12C and McLaren P1™. As part of this new partnership Sergio Perez - the talented Mexican driver – will be an ambassador for the Swiss brand, together with the Formula 1 World Champion Jenson Button. In order to seal their partnership and celebrate McLaren’s 50th anniversary, as well as the 50th anniversary of the Carrera timepiece, the TAG Heuer logo now is visible on the rear spoiler of McLaren cars, as well as on the drivers’ suits and team apparel.