The relaunch of Favre Leuba

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03-Sep-2024

On the occasion of Geneva Watch Days 2024, Favre Leuba announced its triumphant return, celebrating 287 years of unrivaled watchmaking excellence. With a renewed vision and innovative spirit, the brand is set to unveil three stunning new collections that blend heritage with modernity. This relaunch, orchestrated by experts and supported by an international network, reconnects with the brand’s legendary heritage in a spectacular fashion: with 22 new watch references in the catalog, Favre Leuba’s revival is a complete reinterpretation. The brand returns with an ambitious offering of three watch families, each equipped with distinct movements, to reflect a depth and breadth rarely seen in a relaunch lineup. Favre Leuba is positioning itself as a global commercial brand, ready to compete with the majors in the industry while remaining true to its Swiss heritage. 

 

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