Having caught the eye of Chopard Co-President and Artistic Director, Caroline Scheufele, with its youth, creativity and abundant energy, highly popular South Korean girl group aespa will be the face of an exciting new campaign to be launched by Chopard this summer. Extremely successful both at home and abroad, the super cool, all-girl K-pop group will thus personify Chopard’s Happy Sport, Happy Diamonds, Ice Cube, Alpine Eagle, and Precious Lace collections, along with the Maison’s latest stunning My Happy Hearts collection. Just like Chopard itself, innovation is embedded in the DNA of aespa, whose name was in fact derived from a combination of ‘Avatar X Experience’ & ‘aspect’. The concept is designed to represent innovative activities driven by the theme of “Experiencing a new world via the encounter of the ‘avatar’, your other self”.