Jaeger-LeCoultre at Place Vendome

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29-Apr-2012

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Jaeger-LeCoultre presents one of its legendary watches in the unique setting of the celebrated Place Vendome in the heart of Paris. Installed for 5 months, the lavish set was designed as a preview of the expansion of the watchmaker's flagship store. The legendary Place Vendome, the beating heart of the French luxury world, with its glittering palaces and magnificent jewellery boutiques, remains the international epitome for quality and outstanding craftsmanship. This representation of the Reverso swivelling case, which last year celebrated its 80th anniversary, the Reverso Gyrotourbillon 2 model is presented in 3D and reaches a height of over 6 metres. Each element of the mechanism has been painstakingly reinterpreted by the artist and the director in order to lend maximum authenticity to this feat of technical and artistic prowess.

 

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