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On the eve of celebrating the 180th anniversary of its Manufacture, Jaeger-LeCoultre has chosen to transform its Parisian boutique at No. 7, Place Vendome, in order to express its expansion through a considerably enlarged area that thus becomes the new brand flagship. An impressive 500 m2 area will now be devoted to the watches from the Manufacture, amid a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and elegant refinement entirely in tune with current tastes.