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Since 1998, Chopard has been enjoying an ongoing love story with the Cannes Film Festival. The love story began when the President of the Festival asked Caroline Scheufele, Co-President and Artistic Director of Chopard, to redesign the Palme d’Or. Ever since, through adorning the stars for the famous mounting of the red-carpeted staircase, rewarding young film industry talents, and holding some of the most popular events of the festival fortnight, Chopard has become an emblematic actor in the world’s most glittering and glamorous movie celebration. Renowned for its original and refined jewellery creations that highlight feminine beauty, Chopard is a recurrent sight on red carpets. In 2012, Chopard will be celebrating its 15th year as official partner of the Cannes Film Festival.