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What is the SIHH impact on a premium brand such as yours in the Middle East?
The SIHH is the most important yearly meeting with our partners in the region. It is the time when we present them with the new models to be launched in the coming year. It is also important for the brand as it will give us a very good indicator on the overall market mood as well as next year’s orders.
What are your expectations at SIHH 2013?
Although everyone is cautious in regard to the worldwide economic situation, we are confident that the Middle East and especially the Gulf region will grow above average; the demand for Vacheron Constantin is also growing so we are optimistic.
When would you expect the SIHH novelties to be available at boutiques and POS in the Middle East?
Normally, some of the novelties are launched prior to the summer period around April-May and others are launched during the second half of the year around Sept-Oct.
Which of your watch models is the most popular in the Middle East? And Why?
Both our Patrimony line for its timeless classism and overseas line for its sporty-chic look are very popular. Moreover, the Malte collection and the Quai de l’Ile are doing extremely well as they offer an alternative to round watches.
What are the challenges that you are facing as watch makers/ retailer under the global and regional economical circumstances?
We believe that the region will still grow above average compared to the other parts of the world. However, we are trying our best to support our partners that are in countries that faces political and economic challenges such as Egypt and Lebanon, overall we are confident in the future.