Swiss Watches market which is estimated to be worth CHF50 billion at retail, and which grew by 2.6% according to export data provided by trade body Federation of the Swiss Watch Industry (FH), we can clearly see an industry trying to find its future in ultra-niche and high-end products. The Swiss are still masters of the game at the high-end, with Swiss watches accounted for an estimated 53% of the worldwide watch market by value. But even within the Swiss watch industry the mix is changing in favour of the high-end;
The top ten companies – (as per the above table) had a combined sales of CHF33.4 billion, which translates into a combined market share of 65.9%.
Swiss watch brands compete in a market that is dominated for 78.7% by the four largest groups: Swatch, Rolex, Richemont and LVMH with total sales amounting to CHF 39.8 billion.
This is in comparison to the listed players that each own multiple brands – Swatch Group (17 brands) with 27.4% market share, Rolex (2 brands) with 24.8% retail market share, Richemont (11 brands) having 18.7% market share, LVMH (6 brands) with 7.7% market share, Kering (3 brands) with 1.4% market share, Hermes with 0.8% market share and the independent watch brands hold an 18.3% of the total retail market share of Swiss watches.
Breakdown of GroupWise Retail Market Share of Swiss Watch Sales as below;
| Swiss Watches Retail Market Share in year 2019 by Groups |
 |
Top Brands per unit sold / Retail value Share
Note to readers:
The above facts, figures and analysis are based on the published yearly report on the Swiss watch industry by Morgan Stanley.
In these trying times of COVID-19, MPP-ME & AWJ team working although remotely, hereby strives to bring you the Swiss Watch Retail sales analysis in the above market report to enable decision makers and retailers globally and in the Middle East with timely up-to-date, valuable features and data in the Swiss Watch industry.