Michael Phelps visits OMEGA during the World Championships in Shanghai

During the FINA World Championships in Shanghai, Legendary Olympian and OMEGA brand Ambassador Michael Phelps took some time to see his friends at OMEGA before he starts his final preparations for the competition. Michael had the opportunity to visit the OMEGA Boutique at the Swatch Art Peace Hotel and got the chance to talk to some young Chinese swimming fans, who were all enthusiastic about meeting him. At the boutique, Michael also assumed a different role. In addition to autographing watch boxes containing the newly upgraded Seamaster Planet Ocean collection, the 14-time Olympic gold medalist, donned a white lab coat and a watchmaker's loupe. OMEGA serves once again as Official Timekeeper for the Championships.