Tiffany & Co. unveiled its latest campaign with global House ambassador, ROSÉ of BLACKPINK, introducing her second Tiffany HardWear campaign. Shot by Mario Sorrenti in New York City, the campaign picks up where the singer’s 2021 Tiffany HardWear campaign left off - pushing the attitude and energy further. The intimate yet powerful portraitures of ROSÉ showcase the artist wearing the latest diamond-intensive designs from the collection, shot in a deliberately stark, reductionist space. In the campaign, ROSÉ not only wears existing pavé diamond Tiffany HardWear styles, but also the new necklace and bracelet debuting this July that feature striking links made of black titanium, 18k rose gold and diamonds. She also wears the new full pavé diamond styles debuting in November.