Maison Boucheron has presented its new “Rock Paper Scissors” campaign. Airing in the Middle East from April 12 to May 30, 2021, the campaign, consisting of three episodes, highlights the theme of sisterhood, revealing moments of sharing and connection between two women, Marwa Al Hash and Oumayma El Boumeshouli. Both women embody the family spirit dear to the Maison, and of course, the style and attitude that characterize Boucheron femininity. For the occasion, Maison Boucheron unveils its new Spring-Summer 2021 creations, as well as the iconic Quatre, Serpent Bohème and Jack de Boucheron collections.