Following on from its Legacies and Rock, Paper, Scissors campaigns in 2020 and 2021, Boucheron has launched its new regional campaign in the Middle East “Share More“– this year rooted in the pleasures of sharing. In the first part of the campaign, the six women gather to share a moment of friendship, each wearing Quatre Classique Edition pieces from one of Boucheron’s most iconic lines. The second story is all about playfulness. Sitting by the pool, the young women play with different ways to wear Quatre Blue and White Edition jewellery, the colours an echo of the reflections on the water. The final part of the campaign depicts a time of change, a crossroads of introspection in the heart of the desert. In this story, the new Serpent Bohème Solarité collection is unveiled.