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Zenith Watches has recently inaugurated its elite boutique in Doha. The inauguration was attended by, among others, Zenith CEO Jean-Frederic Dufour and Nabil A R Abu Issa, the CEO of Blue Salon, the group credited with bringing numerous luxury brands to Qatar. The boutique is part of Doha’s newest luxury destination, The Gate Mall. More than just a boutique opening, the event was an experience in itself as guests were invited to immerse into the wonderful Zenith universe, with the ambiance of the boutique emanating the brand’s elegance. Zenith has been synonymous with exactitude and craftsmanship and their exclusive watch designs on display always echo these values. The latest to follow the new design concept of Zenith’s boutiques, seen only in Geneva and Hong Kong thus far, the Doha boutique is truly a work of art worth visiting.