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A South Korean court has ordered a fried chicken restaurant owner to pay 14.5 million won ($12,500) for refusing to comply with a ban on using the luxury Louis Vuitton brand name for his outlet.
The owner, identified only by his surname Kim, had called his restaurant in Seoul, "LOUIS VUITON DAK" - a play on the word "tongdak" which means whole chicken in Korean. He also ran up a logo very similar to that of the French fashion house and had it printed on his napkins and fried chicken take-out cartons.
None too pleased with Mr. Kim's ingenuity, Louis Vuitton filed a suit in September last year, saying the use of the company's name to sell fried chicken was damaging to the brand. Louis Vuitton complained again and the court ordered Kim to pay the fashion house 14.5 million won for the 29 days that the amended name was displayed.