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This month, Montblanc’s flagship boutique in the Dubai unveiled a new-look façade that perfectly portrays the contemporary yet timeless elegance, craftsmanship and heritage of one of the most recognised luxury brands in the world. As the first Montblanc flagship boutique in the world to feature the distinctive and modern Montblanc design, the Dubai Mall boutique is the showcase for the global retail branding initiative and highlights the truly international appeal of Montblanc. The clean, crisp lines, 3-D monochromatic detailing and LED illumination of the façade bring a new dynamism and sense of luxury to the exterior of the boutique.