Officine Panerai and Ferrari end partnership

After five year licensing contract, Officine Panerai and Ferrari has announced that the production and distribution of fine watches under the brand name Ferrari Engineered by Officine Panerai will be ended as of 1 April 2010 and will not be renewed. Officine Panerai and Ferrari wish to express their mutual satisfaction with and gratitude for a collaboration which has enabled them to create a successful partnership between two Italian brands of excellence, internationally renowned as symbols of Made in Italy in their respective fields.