TAG Heuer appoints three Tennis stars as ambassadors

The most promising young players disrupting the tennis rankings – Felix Auger Aliassime, Alex de Minaur and Frances Tiafoe – are the most recent additions to the TAG Heuer team and join existing Brand Ambassador Denis Shapovalov in a new campaign that captures their skill and motivation and highlights the values they share with the brand. . In July, TAG Heuer arranged a photo shoot with the four professional players as part of a campaign that highlights the mental strength, dynamic and innovative playing style, and youthful energy that have taken them to where they are today – and will undoubtedly take them further in the coming years.