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For the first time, at the invitation of TAG Heuer, Chinese superstars, the singer G.E.M. and actor Li Yifeng, accompanied by a raft of Chinese media, attended the prestigious Formula 1 Monaco Grand Prix, of which TAG Heuer is the Official Sponsor. Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Watches Division, welcomed them alongside racing driver, actor and TAG Heuer Ambassador Patrick Dempsey, as well as the Ambassador for Monaco in China, Catherine Fautrier.