Saudi Arabia’s consumer market is evolving rapidly, characterized by adaptability, shifting spending patterns, and resilience in the face of global economic challenges, according to the latest insights from 2025 Global Consumer Outlook published by AlixPartners, the global consulting firm. Despite global trends of reduced discretionary spending, Saudi consumers exhibit robust spending intentions, with a focus on value and cost efficiency as part of their purchasing strategies across essentials and discretionary categories. The report, based on responses from over 15,000 consumers across nine countries presents a nuanced global picture - while spending is resilient in Saudi Arabia, UAE, and China, it contrasts starkly with spending restraint in the U.S. and Europe, where spending next year is projected to decline further from this year’s already-muted levels, signaling another challenging year for global consumer-facing industries.