Jewels of the World 2025 was inaugurated in Riyadh on 3rd October by HRH Prince Mohammad Nahar Saud Al Saud, during an exclusive reception attended by dignitaries, industry leaders, and international guests. Held at the Four Seasons Hotel, Saudi Arabia’s premier watch and jewellery show featured a dazzling display of creations from over 100 brands from around the world. Offering an interactive retail experience and access to brands and collections not previously introduced in the Kingdom, the five-day glittering affair marked the largest-ever JOW edition. A number of celebrated names joined the Riyadh event, including legendary Bond Street jeweller David Morris, Moussaieff, Chatila, Pasquale Bruni, Bussatti 1947, and FerriFirenze, among other top jewellery maisons. Over 23 Italian brands participated, including Giloro, Giovanni Ferraris, Luca Carati, Ofir Gioielli, Paola Brussino, and Rivalta. This edition also saw a stronger presence from Saudi Arabian and other Middle Eastern brands from across the region. Jewels of the World ran from 3–7 October at the Four Seasons Hotel Riyadh and then moves to Jeddah Hilton from 11-14 October.