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Audemars Piguet has emphasized connections between art craft, and technical excellence. To give further expression to its pursuit of creativity and innovation, the brand has recently announced a long-term partnership with Art Basel, as a global Associate Partner with a presence at the Art Basel shows in Basel, Miami Beach and Hong Kong. Starting at Art Basel in Hong Kong, May 23 - 26, 2013. Audemars Piguet Ambassador LeBron James has been awarded for the fourth time in five years and for the second time in a row, with the coveted Most Valuable Player (MVP) title for the 2012-13 regular basketball season.