Geneva Watch Days 2026 brings together a record 71 watch brands in Geneva for five days of encounters, creativity and watchmaking excellence. The seventh edition opens on September 2 at the Palais Eynard, with representatives from Geneva’s public authorities, watch brands and international media gathering to celebrate the event’s launch. Established as a distinctive fixture on the international watchmaking calendar, Geneva Watch Days continues to promote collaboration and collective energy. This year, the event showcases an exceptional diversity of historic Maisons, independent watchmakers and emerging brands from Switzerland and around the world, welcoming industry professionals, enthusiasts and younger generations.