Jaeger-LeCoultre launched its latest Polaris watch collection during Salon International de la Haute Horlogerie (SIHH) in Geneva. The brand’s new ambassador, Benedict Cumberbatch, as well as friends of Jaeger-LeCoultre from all around the world: Boran Jing, Diego Luna, Joseph Chang, Sunny Wang, Jorge Viladoms, Rebecca Ferguson, Ellie Bamber, Milosh Bikovich, Bruno Van Enck turned out to support.