Louis Vuitton has unveiled its Jewellery pop-up opening from October 1 to 15, 2021 in The Dubai Mall's Atrium. The pop-up's shell is decorated with the interlaced LV initials from LV Volt jewellery collection by Francesca Amfitheatrof, Artistic Director of Watches and Jewellery for Louis Vuitton. Francesca Amfitheatrof puts the spotlight on the iconic L and C iconic initials which act as a metaphor for movement, an allegory for momentum, an apologia for the essential and a symbol of speed. Together they form an architectural design whose main lines become a unit of measurement in a universal language, whose powerful graphic nature transcends borders. The pop-up will also include the Vivienne travellers, premium watches the B Blossom and Dantelle collection alongside hard sided mini trunk and jewellery trunks.