Chopard has recently announced its first ambassador for Saudi Arabia, Honayda Serafi, the talented Saudi Arabian fashion designer to convey the Maison’s creativity and expertise. Well-known for her elegance and her keen sense of fashion, Honayda Serafi’s main purpose is to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele. From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Honayda Serafi pays tribute to the Kingdom of Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.