Chopard has announced that supermodel and entrepreneur Bella Hadid has been appointed as its new Global Ambassador. This momentous collaboration celebrates Bella Hadid’s triumphant return to the fashion stage and heralds the debut of a new chapter for Chopard, the Artisan of Emotions, as it continues to develop its offerings in watches and jewellery, which are renowned for their exceptional craftsmanship and unwavering commitment to the highest ethical and environmental standards. Bella Hadid’s grace and effervescence have been framed in six stunning images, set to be unveiled in media on September 1st. Chopard entrusted the campaign to the compelling, creative vision of Alasdair McLellan, the internationally acclaimed photographer responsible for some of Chopard’s most iconic advertisements.