In celebration of the UAE’s creative spirit and its enduring commitment to local talent, Samra, the House of fine jewellery, announces the launch of House of Samra: Emirati Talent Showcase, a curated initiative developed in collaboration with the Mohammed Bin Rashid Establishment for Small and Medium Enterprises, Dubai SME. The initiative will provide a dedicated retail platform for a select group of Emirati jewellery designers, inviting them to present their collections within Samra’s flagship boutiques across Dubai Mall, Mall of the Emirates, Dubai Hills Mall and Dubai Festival City Mall. Through this programme, Samra extends its retail presence to emerging and established local designers, creating meaningful visibility among an international clientele and discerning jewellery collectors.