Damiani opens its first store in Turin, Italy

Damiani has opened its first single brand store in Turin, after successfully launching similar new outlets in Bologna and Naples. The 130.0 sq. m. flagship store is located on the prestigious Via Roma, one of the city’s most famous fashion streets. The inauguration of the brand’s newest store is in line with the ambitious strategy pursued by the Group to strengthen its domestic sector.

Based on a concept developed by Antonio Citterio, the world-famed Italian architect who has already designed several other Damiani stores worldwide, the boutique has seven eye-catching windows and a striking gold coloured frame reflecting the distinctive Damiani character.