Damiani has unveiled its new brand path with an advertising campaign created under the art direction of Christopher Simmonds. This project stars Damiani's global brand ambassador I.N. – member of the K-Pop band Stray Kids, the international music phenomenon that has just concluded its world tour dominATE – and iconic Italian model Mariacarla Boscono. The campaign marks the creation of a new visual language drawing on Italian elegance, craftsmanship and beauty. The exploration of these elements, first embarked with Jessica Chastain, Damiani’s global brand ambassador, and the launch of the new store concept, continues with a new creative approach in which every image and video reflects both artistry and emotion, inviting viewers to immerse themselves in the history and tradition of Damiani.