Ahmed Seddiqi & Sons, the region’s leading retailer of luxury watches and jewellery, is proud to announce a new brand joining the portfolio, the Valenza-based Italian high jewellery brand, Picchiotti. Founded in 1967, Picchiotti is known for exceptional one-of-a-kind jewellery with a unique and distinct style, characterised by remarkable high standards. An independent company, Picchiotti champions classically inspired artisan craftsmanship to best service its clientele, along with the world renowned Xpandable™ Collection, a revolutionary and innovative collection that ingeniously and invisibly solves a myriad of fit and comfort challenges. The addition of Picchiotti to the Ahmed Seddiqi & Sons portfolio, which includes over 80 watches & jewellery brands, is set to further enhance the offering with new and elevated options for its clientele.